Photocredit: Monica Rodriguez-Getty Images
CONGRATULATIONS CANADA! On 30 July, 2015; the Canadian government announced that microbeads will be banned nationwide.
Washing your face, brushing your teeth, scrubbing your body can be an act of pollution!
Tiny, round particles of plastic have been added to possibly thousands of personal care products sold around the world such as exfoliators boasting “gentle, scrubbing action with microbeads.” Plastic microbeads—used in face and body wash, soap, shampoo and toothpaste—make their way down our drains and into our ecosystem.
These microbeads, hardly visible to the naked eye, flow straight from the bathroom drain into the sewer system. Waste water treatment plants are not designed to filter out microbeads. Microbeads are not biodegradable and once they enter the marine environment, they are impossible to remove; that is the main reason why, ultimately, they contribute to the Plastic Soup swirling around the world’s oceans. Sea creatures absorb or eat microbeads. These microbeads are passed along the marine food chain. Since humans are ultimately at the top of this food chain, it is likely that we are also absorbing microbeads from the food we eat.
It makes it very difficult for consumers to choose ‘plastic free’ products. This is why we changed the burden of proof. Instead of consumers having to check and choose, we are asking producers to declare their care products free of microplastics. Plastic free products will be included in the new Zero category of the Beat the Microbead website and app. The brands that do not use microplastics can carry the ‘Zero plastic inside’ logo. In one glance, this logo makes it clear for consumers that a product is guaranteed 100% free of microplastics.
Join us in our Campaigns to Beat the Microbead and ban the sale and distribution of plastic as ingredient in cosmetic and toiletries and to Return the Microbead in products to their manufacturers who make them to stop, at the source, the flow of plastic pollution into our waterways and water bodies.
In Partnership with
International Campaign Against Microbeads in Cosmetics
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